From sponsored sessions to virtual booths, discover the most popular virtual event sponsorship ideas for engaging virtual attendees and driving ROI.
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Leadings brands are engaging audiences, magnetizing new leads, and creating valuable experiences with these popular virtual event types.
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From Microsoft to HPE, Gainsight, and more, leading tech brands are going virtual.
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Discover this year's best virtual events focused on diversity, equity, and inclusion and learn how you can support and amplify the voices of those who need to be heard.
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Ready to launch your virtual or hybrid events strategy? Discover our top 11 virtual event resources to hit the ground running.
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Learn about this year's best virtual events hosted by leading publishers like the New York Times and The Atlantic to supercharge your next digital gathering.
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The COVID-19 pandemic has changed event marketing as we know it. Here are 10 COVID-19 resources that can help.
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We analyzed proprietary data from over 210 virtual events and 799 sessions that occurred between March and June 2020. Here’s what we learned.
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For Pride Month and the 50th anniversary of the Stonewall uprising, we’re coming together to celebrate the LGBTQ+ community. This list provides a comprehensive view of LGBTQ events to attend throughout the year.
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Welcome to your virtual event production guide for 2020 and beyond. Discover what AV production looks like for a virtual event, why you might want AV support, and how to align with your AV team.
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Automotive launches often feel homogenous, but following the Bronco’s 24-year hiatus, Ford knew a standard press reveal for the vehicle wouldn’t do. So on Aug. 11, the Bronco’s 55th birthday, the automaker delivered a series of small, COVID-friendly ride-and-drive experiences at the Holly Oaks off-road vehicle park in Michigan. In groups of no more than 12, members of the media […]
The post Ford Takes the Media on an Off-roading Adventure to Launch the New Bronco appeared first on Event Marketer.
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The general stage experience is a moment in a show that sets the tone for the event, that spotlights leadership rock stars and conveys messaging that leaves attendees with a clear roadmap for the event and the brand. Through the rise of LED and livestreaming, how these stages are designed and operate is evolving rapidly. Throw in a little pivot […]
The post Experts Weigh in on Setting the Stage for In-person and Virtual Events appeared first on Event Marketer.
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In the age of COVID-19, traffic flow and timed entries are critical elements to creating an environment that supports social distancing and safety. It’s no surprise then that ticketed pop-ups and drive-ins for consumers have been among the first event types to kick off successfully this summer. Among them: entertainment-inspired superfan experiences that show no signs of hitting their peak. […]
The post Roundup: Superfan Experiences for Movies and Shows Crop Up Again appeared first on Event Marketer.
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Five new segments emerge from an an analysis of respondents’ assessment of risk and mitigation…
The post Key Findings: Attendee Survey on Returning to Live Events appeared first on Event Marketer.
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Technology experts talk data, logistical challenges and having a seat at the table They say using technology for technology’s sake isn’t a winning strategy, but what if it’s not even an option? A study conducted by Eventsforce revealed a lack of technology expertise in the event industry, with 47 percent of respondents reporting they have limited skills to make confident, […]
The post Event Technologists Weigh in on the State of Event Tech and Their Future Roles appeared first on Event Marketer.
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Meet the brains behind the design of the highly successful National Speakers Association’s INFLUENCE 2020 Virtual in August. Discover how they created memorable experiences, facilitated networking and delivered inspiring general sessions. Understand the strategy behind transforming a 3-day event into an 8-week virtual experience that launched their new digital vault. Hear testimonials from first-hand attendees–experts […]
The post [Webinar] INFLUENCE 2020, National Speakers Association Virtual Experience appeared first on Velvet Chainsaw.
The harsh reality of an elongated recovery for the live events industry has settled in, as we wrote about back in March when we crafted the Event Recovery Food Chain. At the time, we stated, “Hotels and the entire events supply chain need to understand that we won’t fully recover until we help conference and show […]
The post Event Recovery Food Chain appeared first on Velvet Chainsaw.
Navigating change during a crisis is not for the faint of heart. During my career leading association event teams, I regularly recalibrated and redefined team member roles in order to drive innovation and improve our meeting experiences. Not every effort was a rousing success but attempting to inject new conference elements made us more nimble, […]
The post Conference Innovation While Traveling at Warp Speed appeared first on Velvet Chainsaw.
As many associations wrestle with decisions for their fall conferences and shows, the question on everyone’s mind is, if you build it, will they come? Join this interactive webinar to learn how organizers of two very large events—one a trade association and the other professional—are tackling, planning and preparing for this fall. They have two […]
The post If You Build It, Will They Come? How Two Large Fall Shows Are Forging Ahead appeared first on Velvet Chainsaw.
I am getting a little overwhelmed by the many predictions that so-called experts are sharing about the future of face-to-face meetings. The range of opinions–from wild optimism to frightening pessimism–is exhausting to wade through. The news cycle of 24/7 pandemic coverage, conversation and debate has obscured the fact that travel and meeting attendance are not […]
The post The Future of Face-to-Face is Cloudy appeared first on Velvet Chainsaw.
PCMA is hosting a free webinar on Wednesday, May 13, at 2 pm ET, featuring Dave Lutz and Lisa Block of Velvet Chainsaw Consulting. Webinar description: Monetizing Your Virtual Conference When Competing with Free Everyone and their brother is hosting webinars and virtual networking opportunities. Like this one, most are free. This topic is a […]
The post Webinar: Monetizing Your Virtual Conference When Competing with Free appeared first on Velvet Chainsaw.
This is not a typical story. The American Association of Suicidology’s annual meeting had been growing steadily in recent years. When their reimagined conference couldn’t take place in Portland, Ore., in late April, staff and volunteers went into overdrive to transition the physical meeting to a virtual one in a matter of days.They knew how […]
The post [Webinar] Mission Critical: How One Association Transformed its Live Event to Virtual in Record Time appeared first on Velvet Chainsaw.
If you’re inbox is anything like mine, you could spend a good portion of our day consuming webinars, virtual events and networking in Zoom or Facebook Messenger Happy Hours. We’re on content overload and it’s only going to get noisier as the pandemic lingers. The dynamics that we’re seeing impact conferences and their business models […]
The post Monetizing Your Virtual Conference When Competing with Free appeared first on Velvet Chainsaw.
